Faye Café
Full visual identity / 2026
A little shade. A slower ritual.
The project
An identity for your daily pause.
Faye takes its name from shade: a quiet place to step away from the rush. The identity brings that idea into a coffee experience through an expressive Arabic mark, a calm palette and a connected family of everyday applications.
- Client
- Faye Café
- Year
- 2026
- Design
- Anas Migdadi
- Scope
- Full visual identity, packaging, menus, signage and apparel.
The idea & the mark
The Arabic name leads the identity. The compact FAYE wordmark sits alongside it, while enlarged letterforms become a recurring graphic language.
A palette with room to breathe
Deep green anchors the system. Olive adds warmth, while blue-gray creates a softer counterpoint.
From first pour to takeaway
The mark, oversized letters and repeating motifs carry the same identity across cups and carriers.
A shared language for the menu
Arabic and English content work within a consistent arrangement of headings, color and graphic detail.
The identity, in hand
The system extends to pastry wraps, takeaway bags and coffee packaging, with variation inside a recognizable visual family.
Beyond the cup
Signage and apparel complete the family of brand applications.
Faye Café · 2026
One identity. Every detail.
Complete visual identity designed by Anas Migdadi — Design by Migdadi. All project imagery and design rights belong to the designer.